The Content Test: Create Awesome Content Every Time

What is content?

There is a lot of discussion around what content is by definition. Is it Tweets? Instagram photos? Status updates? Profile info? Website copy?

The short answer is yes.

Even Merriam-Webster doesn’t have a concrete answer. In the context of creative production, they say content is:

a: the topics or matter treated in a written work <table of contents>

b: the principal substance (as written matter, illustrations, or music) offered by a World Wide Web site 

c: the events, physical detail, and information in a work of art 

d: the matter dealt with in a field of study

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Movin’ On Up to the East Side!

Today is a very, very exciting day for us, and we couldn’t be happier to share our biggest news yet with you!

Extra, Extra! Read All About It!

After launching in July 2014, we are super pumped to announce that Grid Content Co. has found a new home at The Mastercraft Building in North Downtown Omaha!

Located at 1111 North 13th Street, Suite 118, our nearly 1,200 sq ft workspace is big enough to continue building the vision of creating a multi-disciplinary platform for content strategy and experience collaboration.

To be plain and simple, this is a dream come true!Continue Reading..


Say It Loud: Authenticity in the Digital Human Experience

Let’s keep this short and sweet, as the human experience itself is short and (sometimes bitter) sweet.

The Internet is flooded with content we love, hate, need, reject, share, and even spread virally. Like Ebola. Ironically, more so digitally than in real life.

It’s also jam-packed with positive and negative human interactions.

This is the digital human experience.Continue Reading..


No Vacancy: The Road to a Powerful Experience

In the last month, we’ve traveled near and far to collaborate on quality content. The old fashioned way, too — a good ol’ American road trip.

Six states, 45 hours and 3,600 miles behind the wheel later, it’s clear that it takes commitment, research and strategy to craft a positive, intentional experience.

Are We There Yet?

Creating a positive user experience doesn’t happen by accident.

It’s not the sole responsibility of design to make something look good. It doesn’t fall just on copy to make a good first impression. Design, copy, code, and all the other elements that make for a positive user experience, can’t flourish in a silo.Continue Reading..


Content Rules Everything Around Me (C.R.E.A.M.)

Every day, new content is published on TV, radio, social media, blogs, review sites, websites and apps. In fact, Americans age 18 and older spend 11 hours a day consuming content.

Yet, people still ask us every day, “What is content?”

Can It All Be So Simple

There is no regulation to validate content quality, except for subjective human discretion.

Whether it’s informed, useful information from a trusted source delivered to your mobile device or a trash post from a friend on Facebook, if it gets published, it’s content.

However, content is not (at least it shouldn’t be) an unstrategic, thoughtless, neglected marketing tool and asset.Continue Reading..