Collaborate on Strategy, Keep Execution In-House

There are a lot of ways to manage creative resources. Most depend on the talent a company has been lucky enough to acquire and retain. It also depends on the marketing, design and development a business needs to sell its products and services.

Businesses often separate the ‘creative’ work from the everyday, higher-priority marketing and sales support projects that must get done in order to keep the business running. But, that’s not always the most effective way to manage creative resources. Especially when work volume doesn’t allow for research, discovery and strategic exploration.Continue Reading..


Content is Not Just Writing

We read an article this week that voiced frustration with the word “content.”

It said that reducing “content” to writing blog posts and website copy devalues the idea of content by making it a writing tool to get clicks and views.

So, What is Content?

The word “content” is often misused to only describe the copy that goes into a given deliverable, like a website. For example, have you ever heard someone talk about a website project and say “Who’s going to write the content?”Continue Reading..


Create Upstate Content Strategy Crash Course

We’re super excited to announce we’ll be leading a half-day Content Strategy Crash Course at Create Upstate—a two-day conference tailor-made for designers and makers of wonderful things in Upstate New York.

Create Upstate is lead by Dan Rose—an interface designer at WSOL, editor at Smashing Magazine and the guy who created Photoshop Etiquette, a guide to discernible web design in photoshop. The two-day conference will feature Brooklyn-based speaker Dana Tanamachi-Williams, who’s worked with Google, Yahoo!, Rugby Ralph Lauren and TIME Magazine.

The Content Strategy Crash Course, lead by Michelle Bersani and Todd Cramer, will explain why employing a good content strategy isn’t a luxury, it’s a necessity in a multi-device world of smart phones and tablets.Continue Reading..


Is Your Site Mobile-Friendly?

At the end of 2014, Google introduced a “mobile-friendly” label to websites searched on mobile devices. When you search, Google populates search results with a prominent “mobile-friendly” label directly below the URL.

We Searched Our Own Website
Google also released a Google Developers tool to determine if a website is “mobile-friendly” called the Mobile-Friendly Test. Google’s easy pass/fail test analyzes any URL to classify its mobile experience for users.

Continue Reading..