What We Learned at Create Upstate Conference

Last week @gridcontentco led a half-day content strategy workshop @CreateUpstate conference—a two-day creative conference for makers in Upstate NY.

We set three simple but important expectations to guide our working session. These few guidelines not only applied to the workshop, but are helpful every day to do our best work.Continue Reading..


Break It ‘Til You Make It

We recently launched a new website. Now with 33 percent more pug!

Instead of just announcing a new site, we want to take the opportunity to talk about a couple lessons we learned in the process.

Since we started Grid Content Co., we’ve pushed ourselves to learn new things, take calculated risks and expand our skills beyond where they were a year ago, or even yesterday. Even if that means breaking things along the way.

It’s OK If You Fuck It Up
Just a day before our new site went live, we ran into issues linking all site files on the backend. Images weren’t displaying properly. Domain settings weren’t pointing correctly. Our email went down for a day without us knowing until a client told us about it. “What are we going to do if a client can’t email us!?”

Continue Reading..