BLOG

19
Dec

Storytime 2: Home Alone – Trap Remix

Download the Storytime 2 – Trap Remix

Last night AIGA Nebraska and daOMA partnered for Storytime 2: Home Alone PKN #24 at The Slowdown in Omaha, Nebraska.

This is the second year that #Storytime brought together the Omaha community for a wild night to hear 10 professionals reinvent a classic holiday tale in their own creative way through their unique discipline.

Storytime 2: Home Alone featured the mischievous tale of Kevin McCallister’s holiday hijinks retold through the eyes of designers, developers, a chef, a psychologist, an interior designer, an artist, and a photographer.Continue Reading..

12
Dec

Design + Code: Digital PB + J

It’s always a good idea to enhance your skill set, whether you’re a designer, developer, content strategist, marketing manager, or anything really.

On the other hand, the danger in taking on too many things is the risk of becoming a jack-of-all-trades vs. a multi-disciplinary expert.

Peanut Butter Jelly Time

Design and code are often treated as separate functions, both in theory and practice. The truth is, the two go together naturally. They both work to create intentional digital experiences, and you can’t have user-centered functionality in one without the other.Continue Reading..

05
Dec

Put Heart Into Your Content

What makes good content?

Content doesn’t need to be difficult, and it’s not something only “creative people” can do. Most importantly, it should be authentic and human so that it connects with real people.

Here are three things you can do when creating content for your brand or yourself:

Do It for the Right Reasons

Don’t publish content to check it off a list.

Content is a tool for genuine expression and connection. If you’ve created a social media plan that calls for one post a day, make it something meaningful and relevant.Continue Reading..

01
Dec

Michelle Bersani Joins Grid Content Co.

image

We’re super, duper excited to announce the freshest addition to our team!

Michelle Bersani has joined Grid Content Co. as Design Strategy Director. She’ll work with clients and partners to inject design and content strategy expertise through planning and execution.Continue Reading..

21
Nov

Interface Web School + Grid Content Co. Join Forces

Today is a big day in Omaha design and code!

We are very excited to announce that Interface Web School and Grid Content Co. will partner to lead the Spring 2015 Design and Development Hybrid Course starting March 2.Continue Reading..

07
Nov

Collaboration: Outside the Lines

Last weekend, our own Todd Cramer presented to a diverse group of design students from all over New York at AIGA Upstate New York’s Get Worked Up conference.

The presentation was aimed at encouraging holistic, interdisciplinary collaboration on projects from start-to-finish.

See and share the entire Outside the Lines deck, and check the slide info below!Continue Reading..

31
Oct

The Content Test: Create Awesome Content Every Time

What is content?

There is a lot of discussion around what content is by definition. Is it Tweets? Instagram photos? Status updates? Profile info? Website copy?

The short answer is yes.

Even Merriam-Webster doesn’t have a concrete answer. In the context of creative production, they say content is:

a: the topics or matter treated in a written work <table of contents>

b: the principal substance (as written matter, illustrations, or music) offered by a World Wide Web site 

c: the events, physical detail, and information in a work of art 

d: the matter dealt with in a field of study

Continue Reading..

25
Oct

Movin’ On Up to the East Side!

Today is a very, very exciting day for us, and we couldn’t be happier to share our biggest news yet with you!

Extra, Extra! Read All About It!

After launching in July 2014, we are super pumped to announce that Grid Content Co. has found a new home at The Mastercraft Building in North Downtown Omaha!

Located at 1111 North 13th Street, Suite 118, our nearly 1,200 sq ft workspace is big enough to continue building the vision of creating a multi-disciplinary platform for content strategy and experience collaboration.

To be plain and simple, this is a dream come true!Continue Reading..

17
Oct

Say It Loud: Authenticity in the Digital Human Experience

Let’s keep this short and sweet, as the human experience itself is short and (sometimes bitter) sweet.

The Internet is flooded with content we love, hate, need, reject, share, and even spread virally. Like Ebola. Ironically, more so digitally than in real life.

It’s also jam-packed with positive and negative human interactions.

This is the digital human experience.Continue Reading..

10
Oct

No Vacancy: The Road to a Powerful Experience

In the last month, we’ve traveled near and far to collaborate on quality content. The old fashioned way, too — a good ol’ American road trip.

Six states, 45 hours and 3,600 miles behind the wheel later, it’s clear that it takes commitment, research and strategy to craft a positive, intentional experience.

Are We There Yet?

Creating a positive user experience doesn’t happen by accident.

It’s not the sole responsibility of design to make something look good. It doesn’t fall just on copy to make a good first impression. Design, copy, code, and all the other elements that make for a positive user experience, can’t flourish in a silo.Continue Reading..