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03
Jan

UnWork: AIGA NE’s Storytime #2 Song

UnWork is the stuff we do for fun in between working on client projects and going to client meetings.

This track was developed for the AIGA Nebraska Storytime #2 event in collaboration with Omaha, Nebraska developer and producer, Rob Ruiz.

 

03
Jan

UnWork: Original Grainsters Promo

UnWork is the stuff we do for fun in between working on client projects and going to client meetings.

This dope track was an idea we had for our friends at Original Grain in Syracuse, NY.

 

03
Jan

UnWork: Hudl Hard Demo Video

UnWork is the stuff we do for fun in between working on client projects and going to client meetings.

This is an idea that never got used or presented, but we still love nonetheless because it goes hard. Check out this demo idea we did for fun using various clips over a song we created for Lincoln, Nebraska startup Hudl.

26
Dec
26
Dec
26
Dec

Work: Bushwick Yoga Investment Pitch Deck

Bushwick Yoga
Copywriting, Content Strategy, Business Strategy, Creative Direction,
Branding

Bushwick is one of the fastest up-and-coming neighborhoods in Brooklyn. New York’s latest gentrified community is also marked the most hip, where real estate investment doubled between 2011 and 2013. In fact, Bushwick’s white population tripled between 2000 and 2012, and has increased since.

Organic markets and large, extravagant loft apartments are now home to an influx of young professionals with cash to burn. For example, the Rheingold Brewery development with 1,000 residential units that sits on 6.4 acres bordering Flushing and Bushwick Aves—very close to an incredible 1,000 sq ft commercial space located on Flushing and Knickerbocker Aves that’s perfect for a yoga studio.

Bushwick’s hipster crowd has supported competitor Loom Yoga located nearby, and as its young professional crowd continues to grow, our yoga studio will capitalize on the healthy living and wellness products/services that the community asks for by meeting excess demand for yoga with a “edgy zen” yoga studio that’s as cool as Bushwick itself, and not only attracts attention but draws the Bushwick community closer together as we shape the new neighborhood at Bushwick Yoga.

26
Dec

Work: Make Believe Studios

Make Believe Studios, Website Redesign
Copywriting, Content Strategy, UX/UI, Creative Direction

Make Believe Studios is a legendary recording and pre-production music studio in Omaha, Nebraska. Housed in a custom, $350,000 studio compound in Omaha’s midtown neighborhood, it boasts a powerhouse of award-winning artists in its music industry resume.

As a new studio, they needed to make a hard entrance into Omaha’s world-renown indie music scene with short, powerful statements that promote the full roster of music and production equipment within their compound walls. They also needed a non-templated, yet classic visual representation of the studio itself and the city they are so proud to call home.

The copy on the site is designed to be informational, now only on the studio itself, but has a strong focus on the types of committed music artist clients that they want to attract—the true artists who are willing to put in the work. Lastly, the copy is intended to evoke a sense of wonder about the studio, enticing the imaginations of potential clients with the types of new music they’ll make next. By promoting Make Believe Studios as a world-class recording studio, the result led to attracting the right kinds of clients.

26
Dec

Work: Mutual of Omaha “Connected to You” Campaign

Mutual of Omaha ‘Connected to You’ Campaign
Creative Direction, Art Direction, Copywriting

Mutual of Omaha was challenged with re-engaging a once active brokerage business by establishing a meaningful connections with agents in their broker network. The lack of engagement was due to Med Supp legislative impacts on the company’s core revenue streams.

As a result, brokers had a hard time selling Mutual of Omaha’s med supp policy, and many chose to focus their efforts outside of the Mutual of Omaha network. The creative objective was to engage with brokers and agents in a meaningful, human-focused way that stood out from the same old copy-heavy direct mail and digital med supp content they’re used to seeing. I co-lead original photography, creative direction, art direction, copywriting, brand positioning, and cross-platform campaign execution, including print and digital.

The ‘Connected to You’ campaign resulted in an increase in engagement within the broker network due to the service-oriented messaging built into the campaign that was designed to make brokers and agents feel supported by Mutual of Omaha’s service organization, and thus, choose to sell Mutual of Omaha med supp products in order to avoid the hassle of corporate processing and operational inefficiencies at competing insurance companies.

26
Dec

Work: Mutual of Omaha Bank “Take That to the Bank” Campaign

Mutual of Omaha Bank, ‘Take That to the Bank’
Copywriting, Brand Strategy & Positioning, Creative Direction

In 2008 during a time of recession, Mutual of Omaha Insurance company was cash heavy due to a successful insurance business. It rushed to acquire FDIC-failed banks in 10 markets in an attempt to grow quickly and leverage the positive financial benefits of acquiring an explosive customer base.

The bank was experiencing a brand disconnect due to the resistance of acquired bank network employees’ unwillingness to let go of their previous failed bank brands. The advantage of the Mutual of Omaha and Mutual of Omaha Bank brand is that it has over 100 years of history being a household name due to the early success of Mutual of Omaha’s Wild Kingdom.

The ‘Take That to the Bank’ tagline aims to evoke a sense of confidence in Mutual of Omaha Bank’s financial stability during a time of financial hardship. Updating to one Mutual of Omaha Bank brand also worked to unify a once disparate, brand new bank network into one, solid, resounding voice that resonates across the country.

Lastly, formulating the copy in short, powerful, and meaningful messages that evoke various emotions rather than just sell banking products, this consistent approach created visual, copy, and brand recognition that raised brand awareness in regards to Mutual of Omaha Bank’s financial strength, and spurred bank enterprise revenue growth quickly in five short years.

26
Dec

Work: Creighton University Analytics Dashboard

 

Creighton University Analytics Dashboard
UI Design, Information Architecture

Creighton University is a NCAA Division 1 Basketball leader, and humble Jesuit university in Omaha, Nebraska. Although their website gets plenty of traffic from basketball fans, Creighton’s internal Communications & Marketing team was charged with lead generation for new student recruitment at all levels. Yet, they had no analytical understanding of who their current and potential student audiences were online, and as a result were in effective in optimizing ad spend dollars in order to attract top-tier students.

As a result, I partnered with Creighton’s Communications & Marketing team to introduce a mobile-optimized analytics dashboard that would empower every key university stakeholder—from President to marketing coordinator—with up-to-date Google Analytics information that provided valuable insight into which calls-to-action were being completed, which ones weren’t, and began to uncover usability issues with the website, that sparked meaningful internal discussion on how to improve the user experience of Creighton’s student recruitment sites to drive more leads.