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05
Mar

Sign the Equality is Our Business Pledge

This week, we sat down and had coffee with Beth Haubert of Omaha Code School.

We talked a lot about Omaha Code School’s Code of Conduct, and why it is important to embrace the spirit of inclusivity in our business community.

In fact, she had just walked over from ConAgra where the Human Rights Campaign (HRC) held a press conference for the Equality is Our Business Pledge.Continue Reading..

27
Feb

Collaborate on Strategy, Keep Execution In-House

There are a lot of ways to manage creative resources. Most depend on the talent a company has been lucky enough to acquire and retain. It also depends on the marketing, design and development a business needs to sell its products and services.

Businesses often separate the ‘creative’ work from the everyday, higher-priority marketing and sales support projects that must get done in order to keep the business running. But, that’s not always the most effective way to manage creative resources. Especially when work volume doesn’t allow for research, discovery and strategic exploration.Continue Reading..

20
Feb

Content is Not Just Writing

We read an article this week that voiced frustration with the word “content.”

It said that reducing “content” to writing blog posts and website copy devalues the idea of content by making it a writing tool to get clicks and views.

So, What is Content?

The word “content” is often misused to only describe the copy that goes into a given deliverable, like a website. For example, have you ever heard someone talk about a website project and say “Who’s going to write the content?”Continue Reading..

13
Feb

Create Upstate Content Strategy Crash Course

We’re super excited to announce we’ll be leading a half-day Content Strategy Crash Course at Create Upstate—a two-day conference tailor-made for designers and makers of wonderful things in Upstate New York.

Create Upstate is lead by Dan Rose—an interface designer at WSOL, editor at Smashing Magazine and the guy who created Photoshop Etiquette, a guide to discernible web design in photoshop. The two-day conference will feature Brooklyn-based speaker Dana Tanamachi-Williams, who’s worked with Google, Yahoo!, Rugby Ralph Lauren and TIME Magazine.

The Content Strategy Crash Course, lead by Michelle Bersani and Todd Cramer, will explain why employing a good content strategy isn’t a luxury, it’s a necessity in a multi-device world of smart phones and tablets.Continue Reading..

06
Feb

Is Your Site Mobile-Friendly?

At the end of 2014, Google introduced a “mobile-friendly” label to websites searched on mobile devices. When you search, Google populates search results with a prominent “mobile-friendly” label directly below the URL.
 

We Searched Our Own Website
Google also released a Google Developers tool to determine if a website is “mobile-friendly” called the Mobile-Friendly Test. Google’s easy pass/fail test analyzes any URL to classify its mobile experience for users.

Continue Reading..

30
Jan

Original Content: Shape It, Don’t Scrape It

 

Entreprenuer.com recently said that adults age 18-35 value authenticity more than content itself. It goes on to say that 33 percent trust blogs as their news source above all other media.

Digital media, like blogs and social media, has replaced traditional media as the world’s content authority. It’s simple. The most authentic content wins.

The problem is, it’s getting harder to tell what content is authentic and what you shouldn’t waste your time reading.Continue Reading..

23
Jan

Responsive Design = Better Content

Responsive web design delivers better content. Period. To understand why, let’s start with a simple definition of responsive design.

Responsive web design adjusts to user needs by delivering web content based on device size and capability. The goal is to optimize the user experience by delivering useful, valuable content that can be consumed easily on any device.

To web designers, responsive design might seem like old news. But, it wasn’t that long ago that Ethan Marcotte first coined the term “responsive web design” in A List Apart in 2010. Fast forward three years later, Mashable named 2013 The Year of Responsive Design.Continue Reading..

16
Jan

Five Reasons You Should Always Be Yourself at Work

This week Entrepreneur.com posted an article titled 5 Reasons You Shouldn’t Be Yourself at Work.

It says that “Authenticity is a buzzword in business, often considered the golden ticket to leadership.

Authenticity is a way of life. It’s a personality trait, not an professional trend. It’s not something you hear at a conference, and adopt as a career growth tool to acquire a leadership role.

Great leaders emerge from growth through experience. Often times they must go through tough situations and overcome challenges to get there.Continue Reading..

09
Jan

Never Get Comfortable Because Business

It’s a new year!

January is historically marked by resolutions. That’s because December is notorious for people checking out at work, taking days off, and relaxing after a hard year’s work.

There is definitely room in business for fun and celebrating accomplishments, holidays or not. But yesterday’s wins don’t guarantee tomorrow’s opportunities.Continue Reading..

26
Dec

Thank You from Grid Content Co.

Well, friends, this year has been an exciting adventure!

We’ve learned a lot about what it takes to start a business that we believe in so much that we had no choice but to launch Grid Content Co. in July.

More than trials and errors, we’ve embraced one super important, personal and meaningful lesson: the value of community. 

We wouldn’t be able to pursue our content strategy dream without the support of our friends and colleagues in the startup, design and business communities.Continue Reading..