Category: Uncategorized


Michelle Bersani Joins Grid Content Co.


We’re super, duper excited to announce the freshest addition to our team!

Michelle Bersani has joined Grid Content Co. as Design Strategy Director. She’ll work with clients and partners to inject design and content strategy expertise through planning and execution.Continue Reading..


Interface Web School + Grid Content Co. Join Forces

Today is a big day in Omaha design and code!

We are very excited to announce that Interface Web School and Grid Content Co. will partner to lead the Spring 2015 Design and Development Hybrid Course starting March 2.Continue Reading..


Collaboration: Outside the Lines

Last weekend, our own Todd Cramer presented to a diverse group of design students from all over New York at AIGA Upstate New York’s Get Worked Up conference.

The presentation was aimed at encouraging holistic, interdisciplinary collaboration on projects from start-to-finish.

See and share the entire Outside the Lines deck, and check the slide info below!Continue Reading..


The Content Test: Create Awesome Content Every Time

What is content?

There is a lot of discussion around what content is by definition. Is it Tweets? Instagram photos? Status updates? Profile info? Website copy?

The short answer is yes.

Even Merriam-Webster doesn’t have a concrete answer. In the context of creative production, they say content is:

a: the topics or matter treated in a written work <table of contents>

b: the principal substance (as written matter, illustrations, or music) offered by a World Wide Web site 

c: the events, physical detail, and information in a work of art 

d: the matter dealt with in a field of study

Continue Reading..


Movin’ On Up to the East Side!

Today is a very, very exciting day for us, and we couldn’t be happier to share our biggest news yet with you!

Extra, Extra! Read All About It!

After launching in July 2014, we are super pumped to announce that Grid Content Co. has found a new home at The Mastercraft Building in North Downtown Omaha!

Located at 1111 North 13th Street, Suite 118, our nearly 1,200 sq ft workspace is big enough to continue building the vision of creating a multi-disciplinary platform for content strategy and experience collaboration.

To be plain and simple, this is a dream come true!Continue Reading..


Say It Loud: Authenticity in the Digital Human Experience

Let’s keep this short and sweet, as the human experience itself is short and (sometimes bitter) sweet.

The Internet is flooded with content we love, hate, need, reject, share, and even spread virally. Like Ebola. Ironically, more so digitally than in real life.

It’s also jam-packed with positive and negative human interactions.

This is the digital human experience.Continue Reading..


No Vacancy: The Road to a Powerful Experience

In the last month, we’ve traveled near and far to collaborate on quality content. The old fashioned way, too — a good ol’ American road trip.

Six states, 45 hours and 3,600 miles behind the wheel later, it’s clear that it takes commitment, research and strategy to craft a positive, intentional experience.

Are We There Yet?

Creating a positive user experience doesn’t happen by accident.

It’s not the sole responsibility of design to make something look good. It doesn’t fall just on copy to make a good first impression. Design, copy, code, and all the other elements that make for a positive user experience, can’t flourish in a silo.Continue Reading..


Content Rules Everything Around Me (C.R.E.A.M.)

Every day, new content is published on TV, radio, social media, blogs, review sites, websites and apps. In fact, Americans age 18 and older spend 11 hours a day consuming content.

Yet, people still ask us every day, “What is content?”

Can It All Be So Simple

There is no regulation to validate content quality, except for subjective human discretion.

Whether it’s informed, useful information from a trusted source delivered to your mobile device or a trash post from a friend on Facebook, if it gets published, it’s content.

However, content is not (at least it shouldn’t be) an unstrategic, thoughtless, neglected marketing tool and asset.Continue Reading..


Digital Content: “This is a Football”

The topic of content and content strategy is full of nuance and complexity.

This article isn’t.Continue Reading..


Share and ‘Share’ Alike

To create or curate, that is the question. With your social media goals and objectives clearly defined (they are, right?), knowing which content is providing the biggest bang-to-buck ratio is key.


Build it Yourself

“Content is king!” is the mantra. Whether it’s your latest whitepaper, an article on the effects of a recent event on your industry, or a playful image or video about your organizations culture, you see value in providing a steady diet of original content to your audience. What better way to establish credibility than being the source of information?Continue Reading..