26
Dec

Work: Bushwick Yoga Investment Pitch Deck

Bushwick Yoga
Copywriting, Content Strategy, Business Strategy, Creative Direction,
Branding

Bushwick is one of the fastest up-and-coming neighborhoods in Brooklyn. New York’s latest gentrified community is also marked the most hip, where real estate investment doubled between 2011 and 2013. In fact, Bushwick’s white population tripled between 2000 and 2012, and has increased since.

Organic markets and large, extravagant loft apartments are now home to an influx of young professionals with cash to burn. For example, the Rheingold Brewery development with 1,000 residential units that sits on 6.4 acres bordering Flushing and Bushwick Aves—very close to an incredible 1,000 sq ft commercial space located on Flushing and Knickerbocker Aves that’s perfect for a yoga studio.

Bushwick’s hipster crowd has supported competitor Loom Yoga located nearby, and as its young professional crowd continues to grow, our yoga studio will capitalize on the healthy living and wellness products/services that the community asks for by meeting excess demand for yoga with a “edgy zen” yoga studio that’s as cool as Bushwick itself, and not only attracts attention but draws the Bushwick community closer together as we shape the new neighborhood at Bushwick Yoga.

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